A series of runway shows organized to introduce the German brand, Coco&Ray to the Chinese market.
 

This first event happened in Shenyang, hosted over 250 physical attendees, and over 6 million online viewers through the Shenyang TV evening news that cover the events. 

As one of the strategic alliances, the German brand partnered up with the famous American plush toy brand, TY. 

 

As the Branding consultant and mastermind behind Coco&Ray, I planned and organized a series of four runways around the North of China.